Rituals Ramadan 2025
Concept and art direction for the Rituals Ramadan 2025 campaign. Inspired by the passing of time during the holy month of Ramadan we used Midjourney to conceptualise two parallel worlds resonating with our consumers from South East Asia to the Middle East. Our animation direction uses a time laps to bring the campaign theme ‘ from moon to moon come together’ to life.
To appeal to both South East Asian and Middle Eastern markets we conceptualised two parallel worlds for the Rituals Ramadan 2025 campaign. Using Midjourney we imagined a verdant, lush garden teeming with life along side an oasis patio overlooking a sun-kissed landscape for our products to come to life in.
Our motion direction was inspired by the passing of time ‘from moon to moon’ during the Holy Month. - Made with Krea AI
THE TEAM
Creative Direction - Virender Ramdin
Art Direction - Sarah Sellars
Copy - Laura Wabeke
CGI & Motion - Color C
Producer - Sara van Asdonk