Rituals Advent 2024
Concept and art direction for the global Rituals Advent 2024 campaign. Inspired by one of the brand themes ‘awareness’ we follow a female character on a journey of discovery as she explores the paper world of advent. As soon as she sees the beauty in the smallest of things, the world around her bursts into full color revealing a magical world of Rituals products.
THE TEAM
Creative Direction - Virender Ramdin & Dagmar Brusse
Art Direction - Sarah Sellars
Copy - Laura Wabeke
Animation - Lukkien
Producer - Sara van Asdonk