Sarah Sellars
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adidas Exclusives | Art Direction

adidas Exclusives

Concept and art direction for the SS21 adidas exclusives drop Boost Your Endorphins. Creative reflects the ways you can boost your endorphins - from exercising to eating spicy food or ice cream to laughing or kissing a loved one. This campaign went live in Europe and North America on adidas’ digital channels.

 
 
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THE TEAM

Creative Direction - Quim Español

Art Direction & Design - Sarah Sellars

Illustration - Josephine Rais

Animation - Woodwork

Copy - Kwame Wilson

Project Management - Galini Zachou