adidas Here to Create Campaign
360 global campaign positioning adidas as digital employer of choice. Seven stories portray how adidas employee’s creativity not just their skills and potential, bring digital and cultural transformation to the brand. Activated across adidas digital platforms and social media.
adidas Future Talents | Manifesto | #HereToCreate
THE APPROACH
Seven videos portray how adidas employee’s creativity, skills and potential bring digital and cultural transformation to the brand.
THE CHALLENGE
The key challenge was to position adidas as digital employer of choice to top talent around the world.
THE TEAM
Creative Direction - Nanci Hogenboom
Art Direction - Sarah Sellars
Talent - Amory Kelly, Kremena Yordanova, Serdar Kalkan,
Martin, Vinnie Hendriks, Yonel Ilieva, Craig Middleton
Agency - Cloudfactory